When is a tweet worth $10,000?
When it perfectly sums up, in 140 characters, why your non-profit deserves a grant.
True Concord Voices & Orchestra of Tucson was among 10 groups that did just that in the 2016 Deluxe Corporation Foundation's Short & Tweet Grant Program.
The national foundation got more than 900 tweet entries from around the country and narrowed the winners to 10. Applicants also had to submit a separate 500-word essay explaining their mission and activities.
True Concord founder and music director Eric Holtan said the group was surprised and elated at the win.
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"It felt like a long shot," he said in an email.
True Concord's winning tweet: "We sing. We play. We inspire. Bringing more harmony to the world through the power of music one note at a time. @TrueConcordAZ #deluxecares"
True Concord will perform Bach's Magnificat in four concerts next week beginning Thursday, Nov. 17, at St. Alban's Episcopal Church on the east side. Click here for tickets.
Contact reporter Cathalena E. Burch at cburch@tucson.com or 573-4642. On Twitter @Starburch