Most business owners have an entrepreneurial spirit, which means they don’t give up easily. Their passion is what keeps them going.

What if they lose that passion? When an entrepreneur losses their passion, it can be devastating to them.

Sometimes losing your passion can be a blessing. During this time you are open to new ideas, and you just might discover your true purpose.

Consider the case of Simon Sinek, world-renowned public speaker and adviser. Not long ago, Sinek owned an advertising company. After three years Sinek lost his passion for advertising. He did not understand why his passion was gone and he found himself in a dark place, a place he describes as a state of depression.

During this time, he continued to ask himself why he did what he did. He understood exactly what he did and how he did it, but he could never answer the question β€œwhy did he do it?”

Unless he could answer that question, he felt his life would be out of balance. In his quest for the answer, Sinek learned just how important understanding β€œyour why” really was for everyone, including businesses.

He began to share his vision with anyone who would listen. Many people shared his passion and encouraged him to write a book. His book became a best-seller and he started giving public presentations.

In just a few short years Sinek found himself advising world leaders and CEOs. He addressed the U.S. Congress, the United Nations and now advises all branches of the U.S. armed forces. Millions of people have adopted his vision and are now spreading the word.

Simon Sinek found his true purpose in life, and he is now living it. His vision is changing the lives of millions of people. This probably never would have happened if he had not lost his passion for advertising.

Losing his passion gave him the space he needed to discover his true purpose.


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Bill Nordbrock is vice president of community relations for SCORE Southern Arizona, a nonprofit group that offers free small-business counseling and mentoring by appointment at several locations. For information, go to southernarizona.score.org, send an email to mentoring@scoresouthernaz.org or call 505-3636.