Every business has multiple potential target markets. There are many ways to reach each one. Some methods to reach these targets are more obvious than others. The more obvious they are, the more completion there will be.
In this Biz Tip article we will discuss a few ways to market yourself differently in 2018. These ideas will set you apart from the competition and allow you to capture additional market share.
Consider delivering presentations to a room full of potential clients or referring partners. It does not matter how many people are in the room. If you are the presenter and you deliver your message well, you will be viewed as the expert. The attendees will remember you as the expert for years to come. You will be the first one they think of when an opportunity arises.
Writing a book these days is fast, easy and affordable. As a published author, you will be viewed as an expert and certainly set yourself apart from the competition. Start by writing a guide to educate your reader on how to identify quality people in your profession. First, make certain they ask the right questions. If there are unscrupulous business practices in your industry, educate them. Use the book to position yourself as the expert.
Host a fun appreciation party once a year. Invite some of your best referring partners and select clients to attend. This will give them an opportunity to meet and do business together. Here are some affordable options:
- Paddle boat dinner cruise at Canyon Lake.
- Chartered bus to a Diamondbacks baseball game.
- Afternoon of food and fun at Topgolf.
- Chartered wine tasting tour in Sonoita.
Think outside the box with your marketing efforts in 2018. You will separate yourself from the competition and have fun at the same time.
