One of several intriguing questions from the Big 12's offseason might have the beginnings of an answer.
What if Arizona is this year's Arizona State?
What if the Wildcats are the team with no expectations and (supposedly) no hope that appears from nowhere and wins the conference?
It's a few weeks too early for serious contemplation, of course. But the Wildcats took a major step forward Friday night when they overcame a series of gaffes and held off Kansas State 23-17 to remain undefeated.
They could collapse and finish the season closer to the bottom of the conference than the top.
They could meander to a middle-tier position.
Also, there's competition in the race to produce the greatest upside surprise. Houston has been impressive thus far. TCU is a possibility. Same with UCF.
The Big 12 is so stocked with parity that anyone β well, almost anyone β can become the 2025 version of Arizona State.
If that team is Arizona, the twist would come with an added turn. After all, Arizona State was the 2024 version of Arizona.
Recall the fall of 2023, final year of the former Pac-12, when Arizona was picked eighth in the preseason media poll under third-year coach Jedd Fisch.
Arizona quarterback Noah Fifita (1) goes to the turf after being spun around in the backfield by Kansas State defensive end Chiddi Obiazor (8) in the third quarter, Sept. 12, 2025.
The Wildcats stumbled early but got hot in October, won 10 games, beat Oklahoma in the Alamo Bowl and were one of the biggest surprises in the country. With a No. 14 ranking, they would have been in the conversation for a berth in the College Football Playoff had the event expanded that season.
Then came realignment, the creation of the 16-team Big 12 and ASU's rise from nowhere.
Expectations for the Sun Devils in 2024, the second season of Kenny Dillingham's tenure, were admittedly lower than they were for Arizona in '23. But there was more upside room available in the Big 12, given the absence of powerhouse teams at the top. Picked 16th in the preseason poll, ASU was the last team standing in December and advanced to the CFP.
The Big 12 didn't publish a preseason poll this summer, but the Wildcats would have been picked for the bottom half, perhaps even the bottom quartile. Coach Brent Brennan's first season was such a shambles that his job security received more attention nationally than essential changes to the coaching staff, depth chart and chemistry.
But through three games, it's clear the Wildcats are a different team.
Quarterback Noah Fifita does not look as burdened with expectations.
The running game is impactful, and the defense, under first-year coordinator Danny Gonzales, looks stout.
There is greater energy, more speed and better deployment of personnel.
Arizona would have run Kansas State off the field Friday night but for a series of blunders. A botched punt that led to a touchdown. Missed field goals. Dropped passes. Too many holding penalties and false starts to count.
Add a perplexing abandonment of the running game during several stretches, and the overall performance was hardly polished.
Which is exactly the point: The Wildcats are 3-0 with clear room for growth.
If they cut back on mistakes, especially along the offensive line, the Wildcats will be difficult to beat in a conference with no obvious favorite. It's mid-September, and they are halfway to the bowl berth that, presumably, would provide Brennan with added job security.
Arizona head coach Brent Brennan and the Wildcats watch the public feed of a video review on a fourth-down spot in the fourth quarter against Kansas State, Sept. 12, at Arizona Stadium.
Now comes a break (whether the Wildcats want it or not), and two weeks to prepare for what might be the most difficult assignment of the season: a visit to No. 14 Iowa State, which beat Kansas State by three points in Ireland.
Then, Arizona returns home to face floundering Oklahoma State and faces BYU one week before the Cougars play their rivalry game (against Utah).
The season's second half features trips to Houston, Colorado and Cincinnati, plus home dates with Baylor and Kansas and, finally, the Territorial Cup.
The Wildcats will be favored more often than not. And crucially, they don't play No. 20 Utah or No. 21 Texas Tech.
Put another way: There are wins available β more than enough to lock down a bowl berth and perhaps enough to challenge for a spot in the Big 12 championship.
If the Wildcats cut back on their mistakes.
Remember, ASU wasn't the team it would become at this point last season. In fact, the Sun Devils needed a fourth-quarter field goal to beat Texas State and collect their third nonconference victory.
They were clearly improved.
They obviously had the personnel needed to cause havoc in the Big 12.
But the product was so unfinished at the close of Week 3 that the endgame could not be sketched.
The same is true of the Wildcats, an undefeated work-in-progress playing with nothing to lose and all roads open.
We have seen enough to consider the unexpected possibility that Arizona, of all teams, will emerge from the Big 12 chaos as this year's Arizona State.
Photos: Arizona notches a 23-17 win over Kansas State, NCAA football
Arizona linebacker Jabari Mann (11) holds on to drop Kansas State quarterback Avery Johnson (2) for a sack late in the fourth quarter, September 12, 2025, Tucson, Ariz.
Arizona defensive lineman Leroy Palu crashes the pocket and knocks down the pass from Kansas State quarterback Avery Johnson in the third quarter, Sept. 12, 2025, in Tucson.
Arizona running back Ismail Mahdi (21) flies in to block Kansas State safety Jack Fabris (36) at the ankles on the blitz and give quarterback Noah Fifita time to get off the pass in the third quarter, Sept. 12, 2025, at Arizona Stadium.
Kansas State safety Qua Moss (6) leaps in front of Arizona tight end Keyan Burnett (88) to pick off the halfback option pass early in the third quarter, Sept. 12, 2025, in Tucson.
Arizona head coach Brent Brennan and the Wildcats watch the public feed of video review on a fourth down spot in the fourth quarter against Kansas State, Sept. 12, 2025. The call went the Wildcats' way giving them a first down.
Arizona quarterback Noah Fifita (1) goes to the turf after being spun around in the backfield by Kansas State defensive end Chiddi Obiazor (8) in the third quarter, September 12, 2025, Tucson, Ariz.
Arizona head coach Brent Brennan reacts after the Wildcats won a video review and were awarded a touchdown late in the second quarter against Kansas State, Sept. 12, 2025.
Arizona wide receiver Luke Wysong (15) canβt quite reel in the long throw into the corner, wrapped in the arm of Kansas State safety Qua Moss (6) in the first quarter, September 12, 2025, Tucson, Ariz.
Kansas State safety Gunner Maldonado (3) leaps in at the last second to keep Arizona running back Ismail Mahdi (21) from taking a long run to the house in the first quarter, Sept. 12, 2025, in Tucson.
Arizona quarterback Noah Fifita (1) skips into the end zone through the hands of Kansas State linebacker Desmond Purnell (32) for a TD in the first quarter, Sept. 12, 2025, in Tucson.
Arizona defensive back Ayden Garnes (9) leaps and deflects a pass from Kansas State quarterback Avery Johnson (2) forcing an incomplete pass in the first quarter, September 12, 2025, Tucson, Ariz.
Arizona linebacker Chase Kennedy (7), bottom, and defensive lineman Deshawn McKnight (0) drag down Kansas State quarterback Avery Johnson (2) for a sack in the first quarter, Sept. 12, 2025, in Tucson.
Arizona wide receiver Brandon Phelps (18) drags Kansas State cornerback Zashon Rich (25) along for an extra yard or two after a catch in the middle during the third quarter, September 12, 2025, Tucson, Ariz.
A couple of young fans celebrate their haul, several game worn gloves tossed into the stands as the Arizona Wildcats left the field after their 23-17 win over Kansas State, Sept. 12, 2025, in Tucson.
Arizona running back Ismail Mahdi (21) hops his way out of trouble as he picks up yards after contact in the fourth quarter against Kansas State, Sept. 12, 2025, in Tucson.
Arizona defensive back Jay'Vion Cole (8) arrives in time to jolt the ball out of the hands of Kansas State wide receiver Jayce Brown (1) on a throw his way in the third quarter, September 12, 2025, Tucson, Ariz.
Arizona quarterback Noah Fifita (1) gestures skyward as he and the Wildcats celebrate his touchdown run in the first quarter vs. Kansas State, Sept. 12, 2025, at Arizona Stadium.
Arizona place kicker Michael Salgado-Medina (19) knocks home a medium range field goal stretching the lead to 17-3 over Kansas State in the second quarter, Sept. 12, at Arizona Stadium.
Arizona defensive back Genesis Smith nearly makes the acrobatic interception on a pass intended for Kansas State wide receiver Jayce Brown in the first quarter, Sept. 12, at Arizona Stadium.
Arizona wide receiver Luke Wysong (15) takes the hit from Kansas State safety Wesley Fair (18) after hauling in a throw over the middle in the second quarter, September 12, 2025, Tucson, Ariz.
Arizona tight end Sam Olson (84) fends off Kansas State safety Wesley Fair (18) following his catch early in the first quarter, Sept. 12, 2025, in Tucson.
The Pride of Arizona marches their way through some of the last shafts of sunlight before the kick off against Kansas State, September 12, 2025, Tucson, Ariz.
Arizona defensive lineman Deshawn McKnight (0) dances his way upfield after sacking Kansas State quarterback Avery Johnson (2) in the second quarter, Sept. 12, 2025, at Arizona Stadium.
Arizona linebacker Max Harris (4) delivers the hit on Kansas State tight end Garrett Oakley (86) right after he got his hands on the ball in the first quarter, Sept. 12, 2025, in Tucson.
Arizona running back Ismail Mahdi (21) eyes Kansas State safety Gunner Maldonado (3) as he sprints down the sidelines on a carry in the third quarter, Sept. 12, 2025, in Tucson.
Arizona head coach Brent Brennan, left, and former Wildcat and honorary captain Marquis Flowers signal the crowd lined up for the βWildcat Walkβ before the game against Kansas State on Sept. 12, 2025, at Arizona Stadium.
Arizona players touch the bust of John βButtonβ Salmon as they enter Arizona Stadium for their game against Kansas State, September 12, 2025, Tucson, Ariz.
An early arriving fan in the Zona Zoo student section kicks back, two hours before scheduled kick off, of Arizonaβs game against Kansas State, September 12, 2025, Tucson, Ariz.



