Snoop Dogg Arizona Bowl presented by Gin & Juice | May 6, 2024

Andrew Gill, right, and Patrick Halbert, of Gin & Juice by Dre and Snoop speak during a press conference to introduce the brand as the new sponsor for the Arizona Bowl during a press conference at Arizona Stadium Monday in Tucson. Rapper Snoop Dogg the “Gin & Juice by Dre and Snoop” drink brand, co-founded by Dr. Dre and named after the duo’s mid-1990s popular hit, is the latest sponsor of the Arizona Bowl.

Tucson’s Snoop Dogg Arizona Bowl announced Tuesday it will partner with other brands to become the first bowl game to have an NIL program that compensates student-athletes of the teams competing in the game.

“Adding NIL opportunities for the student-athletes of the Snoop Dogg Arizona Bowl presented by Gin & Juice by Dre and Snoop is the next evolution in college sports and we wanted to lead by example,” said Snoop Dogg in a press release. “We can’t wait to give our players the opportunity to serve the community of Tucson during Bowl week while at the same time using their name, image and likeness to rightfully earn money for themselves and their families.”

The 2024 Arizona Bowl will kick off at 1:30 p.m. at Arizona Stadium on Dec. 28 and air on the CW.


Arizona Bowl executive director Kym Adair, left, and bowl board member Kate Brock-Calhoun take a selfie at a May event at Arizona Stadium in Tucson introducing the bowl game’s new sponsor for 2024. Rapper Snoop Dogg and his alcoholic drink brand “Gin & Juice by Dre and Snoop,” co-founded by Dr. Dre and named after the duo’s mid-1990s popular hit, is the latest sponsor of the Arizona Bowl.

The Arizona Bowl revealed on Monday that Snoop Dogg's "Gin & Juice by Dre and Snoop" will be the title sponsor of the bowl game. 

Arizona Bowl chairman Ali Farhang signs a record — serving in place of a contract — following the introduction of the new sponsor for the Arizona Bowl during a press conference at Arizona Stadium Monday in Tucson. Rapper Snoop Dogg and his alcoholic drink brand “Gin & Juice by Dre and Snoop,” co-founded by Dr. Dre and named after the duo’s mid-1990s popular hit, is the latest sponsor of the Arizona Bowl.


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