As Quincy Craig busted through Kansasโ defensive line for a big gain โ then did it again for the go-ahead touchdown โ we were all thinking the same thing:
Why didnโt the Wildcats do this earlier? Why donโt they run the ball more?
Itโs a more complicated subject than you might think โ and a perfect topic for the latest edition of โCats Statsโ as Arizona prepares to face No. 25 Cincinnati on Saturday.
Letโs begin with the concept of offensive โbalance.โ What does that term really mean? Half passes, half runs? Maybe a 55-45 split?
UA offensive coordinator Seth Doege believes his offense is balanced, despite some numbers that suggest otherwise. (Weโll dive into those shortly.)
In fact, Doege explained, it was that sense of balance that enabled the Wildcats to run the ball so well on their final offensive possession against the Jayhawks โ and to average 9.3 yards every time a running back took a handoff in that game.
Arizona running back Quincy Craig gallops into the end zone practically untouched to notch the winning score in the final minute of the game against Kansas, Nov. 8, 2025, at Arizona Stadium.
โWeโre able to run the football because weโre balanced,โ Doege said. โThat number (9.3 yards per carry) is that way because youโre able to throw it. If youโre just running it, theyโre going to load the box. That number is not going to be the same.โ
The setup
Doegeโs reasoning is sound, his approach logical. Unless youโre just physically superior than your opponent โ which Arizona is not, most of the time โ youโre always trying to set something up on offense. Runs can set up play-action passes. Passes โ especially out of spread formations โ can set up runs.
Before that final drive, which consisted of five running plays and three passing plays, the Wildcats had run 52 total offensive plays. Thirty-six were pass plays โ 28 pass attempts, five sacks and three scrambles by quarterback Noah Fifita. (Hat tip to Pro Football Focus for separating scrambles from designed QB runs.)
Only 16 of those plays were designed rushing attempts, or 30.8%. Even for Arizona โ one of the most pass-heavy teams in the Big 12, as weโll illustrate below โ that was extreme.
Doege said the โadvantage run numbers werenโt thereโ vs. Kansas. In other words, the โboxโ โ the area between the tackles near the line of scrimmage โ was populated to the point that passing made more sense than running.
Countless factors go into those decisions, including โ but not limited to โ personnel, matchups and what Doege called โfeel of the game.โ
โWhat are they going to give us?โ Doege said. โAre they giving us easy throws? Are we protecting well? All that comes into mind when it comes to whether or not you should run it or throw it. And then, at the same token, I got a special quarterback, so Iโm not just gonna take the ball out of his hands either.โ
Doege didnโt take it out of Fifitaโs hands until the very end. Two of the plays on the final drive were quarterback runs, which gained 11 and 9 yards. Thatโs one way to shift the box numbers in your favor. When the quarterback runs, a running back can serve as a blocker. When a QB hands the ball off, he usually just stands there as the play unfolds.
Kansas cornerback Austin Alexander (0) delivers the hit to keep Arizona quarterback Noah Fifita (1) from tiptoeing along the sideline and into the end zone during the first quarter of their Big 12 game Nov. 8, 2025, at Arizona Stadium.
โTrueโ running rate
Fifita is running the ball more than he ever has. Arizona is running more than it did last season. But last season, few teams in the nation had fewer rushing attempts than the Wildcats. Only two, in fact. When you frequently trail by double figures and lack an offensive identity beyond โthrow the ball to T-Mac,โ thatโs what happens.
Adjusting for sacks and scrambles โ shifting both from rushing to passing attempts โ Arizona ran the ball just 36% of the time last year. That figure is 42.4% this year โ still low compared to the Wildcatsโ peers in the Big 12 Conference.
Not surprisingly, Rich Rodriguez-coached West Virginia leads the league with a โtrueโ rushing rate of 57.7%. Utah is next at 55.4%.
Arizona ranks 13th, ahead of Colorado (42%), TCU (41.3%) and Baylor (39.2%).
Is that a bad thing? Not necessarily. Arizona, Baylor and TCU rank in the top seven in the Big 12 in scoring and in the top eight in total offense. (Colorado is 15th out of 16 in both categories.)
Doege, who comes from an โAir Raidโ background, emphasized that he doesnโt go into any game or season with a set ratio in mind. Itโs all about moving the ball and scoring points by any means necessary.
โFiguring out where our best matchups are,โ he said. โFiguring out where can we execute, where are their weaknesses, where can we attack, where can Noah be his best.โ
Doegeโs DNA
The score and circumstances also play a role. Arizonaโs three highest true rushing rates this season came against Hawaii (51.8%), Weber State (49.3%) and Colorado (58.7%) โ three blowout victories for the Wildcats. Arizonaโs lowest rushing rate (29.2%) came against Iowa State โ the Wildcatsโ lone one-sided loss this season.
Another way of looking at a teamโs commitment to the run game is whether they stick with it when losing. We looked at run rates when trailing by 1-14 points this season. (These are raw rushing attempts, as the โsituationalโ stat splits do not sift out sacks and scrambles.) Whether itโs percentage of total plays (9%) or rushing plays (18%), Arizona ranks 12th in the Big 12.
Seth Doege, the new offensive coordinator for Arizona football, speaks during a press conference at Arizona Stadium, Dec. 13, 2024.
If youโre wondering whether this apparent statistical imbalance is a product of Doegeโs DNA โ he played quarterback under Mike Leach โ there isnโt enough evidence to make that case.
Doege had one previous stint as an offensive coordinator, at Marshall last year. The Thundering Herd had a true rushing rate of 54.2%. As Doege explained shortly after he arrived in Tucson, he had to adjust to his personnel. He had a skilled dual-threat quarterback in Braylon Braxton.
Would we like to see Arizona run the ball a bit more? We would. Why? A) The Wildcats have a talented stable of backs; B) their offensive line has struggled in pass protection at times; and C) it would alleviate some of the pressure โ physical and psychological โ on Fifita.
But if the bowl-bound Cats keep winning, itโll be hard to complain.



