ASU makes right move to add former Sun Devil to staff

One thing the Sun Devils got right last week was adding 1970s quarterback star Danny White to Todd Graham’s football program. White is returning to campus as a consultant and Sun Devil Club ambassador. It’s a smart move; Sun Devil football has no real personality except a coach yelling at people on the sidelines. Similarly, Arizona could use a personality boost in football, as Rich Rodriguez is not a get-out-in-the-community type of figure. For two years, Arizona has not capitalized on a spring football marketing window, eschewing a traditional spring-capping ballgame, a message that is received as “look away, there’s nothing to see here.” I suspect new AD Dave Heeke will put that on his list of must-fix projects. 

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