Within days of Barstool Sports pizza guru Dave Portnoy posting a "One Bite" video review of Squared Up Pizza earlier this month, owner Patrick McColley saw lines forming at his Park Place mall pizzeria.
Business doubled and after struggling since opening in February 2022, McColley was finally feeling as if he had a chance to get ahead of the mounting bills and rising labor and product costs that had left him months in arrears on his rent.
But late last week, the mall at 5870 E. Broadway locked McColley out of his 987-square-foot food court space, posting a note on the door that the premises had been retaken for unpaid rent.
The restaurant was closed Thursday and Friday, Jan. 16 and 17, before McColley was able to negotiate with mall management to reopen on Saturday, Jan. 21.
He's now operating day-to-day as talks continue, he said Monday, Jan. 23, in between serving a half-dozen mid-afternoon customers squares of his crispy around the edges Sicilian-style pizza.
"I've put everything that I have into this place," he said, admitting that he prioritized paying his nine part-time employees and his vendors over his rent. "It's just been tough."
Park Place officials could not be reached for comment.ย
McColley, who spent more than 20 years working in Tucson restaurants, decided to take the plunge and open in the mall after being inspired by an East Coast trip during the pandemic to document the restaurants the late Anthony Bourdain had showcased on his CNN show "Parts Unknown."
In Manhattan, McColley discovered a pizzeria down the street from his Airbnb that served a pizza like nothing he had ever experienced in Tucson.ย
When he came home, he decided that Tucson needed to experience that pizza. The Park Place food court space, which had already been home to a pizzeria, opened up and the mall gave him a good deal. The mall also sold him the ovens, a giant Hobart mixer, walk-in refrigerators and all the kitchen equipment left behind by the former tenant.ย
McColley saw it as a turnkey opportunity; the only thing he needed was the special water filtration system that recreated water from the Bronx, which he said is one of the keys to the taste and texture of his crust.
But McColley on Monday admitted his biggest mistake in the early days was not having enough money set aside to weather Tucson's notoriously slow summer months and the drop in mall traffic, largely the result of consumers flocking to online shopping during the pandemic.
"At the end of the day, it's on me," McColley said, adding that he is confident that if he's able to negotiate his way out of his financial hole and possibly get investors on board, he can turn the situation around relatively quickly, given the impact Portnoy's video review has already had on his business.
"I finally got to the point where I can do it," he said.
Since the video went up on Jan. 11, it has garnered more than 200,000 views on YouTube, almost 600,000 views on Facebookย and almost 300,000 views on Twitter, and McColley said he has had customers visit from around the country who say they came in because of the video.ย
That has translated into 50% increases in sales most days, he said, which has helped him sell out of pizza on a couple of those days. (Because of space limitations and McColley's pizza process, allowing the dough to ferment and rise over a three-day period, he is limited in how much pizza he can produce in a day.)
Squared Up Pizza is open during mall hours, 11 a.m. to 7 p.m. Mondays through Thursdays; until 8 p.m. Fridays and Saturdays; and 10 a.m. to 6 p.m. Sundays. McColley said he will extend hours beginning next week to 9 p.m. weekdays, 10 p.m. Fridays and Saturdays and until 8 p.m. Sundays to accommodate people going to the Century Park Place theaters.ย ย
Follow Squared Up Pizza onย Instagramย (instagram.com/squareduppizzatucson), Facebook (facebook.com/squareduppizza) and Twitter (twitter.com/SquaredUpPizza) for updates and changes to operating hours.ย
Restaurants and bars that opened in the Tucson area in 2022
Oh My Chicken
UpdatedPark Place Mall Food Court, 5870 E. Broadway
Korean-style fried chicken
Website:ย Oh My Chicken
This new mall vendor serves some of the best fried chicken in Tucson
Mountain Mike's Pizza
Updated4362 N. Oracle Road
520-524-1700
Website:ย Mountain Mike's Pizza
The restaurant is known for its 20-inch pies.
Muncheez
UpdatedOutside Danny's Baboqivari Lounge, 2910 E. Fort Lowell Road
Website:ย Muncheez
Aurelio and Morgan Garcia opened their food stand in September.
This new food stand serves two of our favorite comfort foods: burgers and tacos
Tran's Fats
UpdatedJackie Tran opened this food truck in November. It can be found at Hotel McCoy, 720 W. Silverlake Road, most of the time.
Check out Tran's Fatsย website for other locations.
Tucson's favorite foodie Jackie Tran just opened a food truck
Rollies Mexican food truck
UpdatedRollies Mexican Patio opened its second location with a food truck at the MSA Annex, 267 S. Avenida del Convento, Nov. 1, 2022.
Website:ย rolliestucson.com
Tucson favorite Rollies is opening a food truck at the MSA Annex
Houldenโs Rise Above
UpdatedOwner Hannah Houlden opened this brick and mortar vegan bakery atย 5029 E. Fifth St. this year.ย
The bakery is open Saturdays and Sundays from 10 a.m. until items are sold out. Houlden's pastries can also be found at several coffeehouses around Tucson.
Mojo Cuban Kitchen and Rum Bar
Updated1929 E. Grant Road
Website:ย mojocuban.com
Mojo Cuban opened Oct. 30, 2022.
Tita Tita
UpdatedTita Tita is a pop-up restaurant serving Filipino food. Owners Philip Rieff and Cody Webster hope to open in a brick and mortar location in the future. Go to titatitaus.com to see where it will pop up next.
There's a new spot serving Filipino food in Tucson, from lumpia to BBQ
The Cookie Plug
Updated150 N. Campbell Ave.
Website:ย cookieplug.com
Cookies are baked fresh daily. More locations will open in Tucson next year.
Two Hands Corn Dogs
Updated2786 N. Campbell Ave.
781-786-1193
Website:ย Two Hands Corn Dogs โ Campbell (usakor.com)
Two Hands Corn Dogs opened its first Tucson location October 12, 2022. This unique eatery featuresย seven Korean-style corn dog options, plus fries and elote.
Two more Tucson-area locations are in the works.
Rudyโs โCountry Storeโ & Bar-B-Q
Updated2130 E Ajo Way
520-908-7397
Wesbite:ย rudysbbq.com
Rudyโs specializes in all things barbecue from their popular brisket to smoked turkey breast, chicken, ribs and pulled pork. Meat is sold by the half-pound โ ranging from $6.99 for sausage links to $10.99 for brisket โ and sides are a la carte.
ย
Nattha's Bann Thai Asian
Updated6970 E. 22nd St.
Natthaโs Bann Thai Asian, located at 6970 E. 22nd St., opened around June and serves up Thai and Cantonese dishes from mussaman curry to Pad Thai.ย
Website:ย Nattha's Bann
By the Bucket
Updated2130 N. Kolb Road
(520) 771-6917
Website:ย www.bythebucket.com/
By the Bucket sells hot spaghetti to go in a bucket, meatballs, meatball subs, deserts and cold drinks.
Tooley's Cafe
Updated299 S. Park Ave
Website:ย Facebook.com/TooleysCafe
The restaurant at 299 S. Park Ave. will reopen, after a six-year closure, on Friday, June 3, with the original breakfast and lunch menu that dates back to 1989.
Texas Burrito Company
Updated1570 E. Tucson Marketplace Blvd
Suite 100
520-367-6050
Website:ย texasburritoco.com
This new restaurant on Tucson's south side is run by Jason Scott, whoย incorporates his Texan roots and barbecue into traditional Sonoran food.
Ren Bakery and Espresso Bar
Updated4320 N. Campbell Ave., #43
520-389-8926
10 a.m. to 8 p.m. Mondays through Fridays and from 9 a.m. to 8 p.m. Saturdays and Sundays.ย
Baked goods from muffins and danish to scones and cinnamon rolls that are used in Ren Coffeehouse nearby, and of course, espresso.
Tanna's Botannas
Updated4426 S. Sixth Ave.
520-445-5875
Website:ย tannasbotannas.com
Spicy candies and snacks are on the menu.
Squared Up Pizza
Updated5870 E Broadway
520-519-2000
Website:ย facebook.com/squareduppizza
This pizza spot presents Sicilian pies like you get in New York. Their pies are in the traditional Sicilian square, with a thicker base and crunchy crust.
ย
Frida's Cafe
Updated5526 E Grant Road
520-367-4711
Website:ย fridascafe.net
Menu items are inspired byย the famous painter couple, Frida Kahlo and Diego Rivera.
The Monica
Updated40 E. Congress St.
520-645-1924
Website:ย themonicatucson.com
The Monica opened as an offshoot of El Charro Cafรฉ. It is named for El Charro's founder Monica Flin and includes a market along with the restaurant.
BoSa Donuts
Updated6872 E. Tanque Verde Road
520-526-2341
BoSa Donuts serves more than donuts and coffee. You can get lunch there with sandwiches and other drinks.
Bun Dock Vietnamese Noodle
Updated3225 N. Swan Road, Suite 111
520-274-7419
The restaurant specializes in Vietnamese Bรบn (Vermicelli Salad Bowls)
Cruda Mariscos & Oyster Bar
31 N. Scott Ave.
520-207-0589
Cruda is the newest in a slew of opulent, Mexican-influenced restaurants across Tucson. It was opened by Danny Cordova in the space left when his first downtown venture, La Chingada, moved into the former location of the now-closed restaurant Cafe Poca Cosa.
Fullylove's
Updated994 E. University Blvd.
520-534-7896
This lunch to late-night munchies spot has classic and vegan burgers and sandwiches and sides and a considerable dessert menu.
Guadalajara Grille
5955 W. Arizona Pavilions Drive
520-296-4221
This Mexican restaurant at 5955 W. Arizona Pavilions Drive is the third location for chef-owner Seth Holzman, which include Guadalajara Grill Mexican, 4901 E. Broadway, and Guadalajara Grill Fiesta, 750 N. Kolb Road. It has the same menu of classic Mexican food.
Midtown Vegan Deli and Market
5071 E. Fifth St.
520-849-5553
Tanya Barnett started her deli and market out of a desire to make veganism more accessible โ for meat eaters and die-hard vegans alike. She asked vegans what ingredients they needed to find and placed them on her first order.
Ni Hao Tea
Updated2800 N. Campbell Ave.
Ni Hao Tea, with this new location, serves Boba tea and smoothies.
The Century Room at Hotel Congress
Updated311 E. Congress St.
520-622-8848
hotelcongress.com/family/century-room
Tucson's only jazz club, The Century Room borderlands jazz club and mezcal tasting lounge, is in the former Copper Hall banquet space at at Hotel Congress.
The Delta
135 S. Sixth Ave.
520-524-3400
The Delta officially opened on New Yearโs Day. It is the downtown sister project of local favorite The Parish.
Tucsonans might recognize The Parish as a restaurant that transforms an Oro Valley strip mall into a shot of New Orleans. The Delta will feature the same Southern Hospitality it will be a bar with a grill menu instead of the Parish's gumbo.
Bata
Updated35 E. Toole Ave.
Website:ย batatucson.com
Bata is owned by Tyler Fenton, who, with two siblings, also owns Reilly Craft Pizza and Drink. The menu will consist of foods touched by fire, whether being grilled, charred, flame dried or burned (on purpose).