As you walk into the local all-in-one beauty and tattoo studio, The Neon Door, you’re greeted by a curtain of gold chains, the sound of energetic music and two smiling faces waiting to welcome you to their beauty haven.
Those warm welcomes come from The Neon Door owners and artists Nejla Al-Rashid and Sophia Marin, who opened the original beauty house on historic Fourth Avenue nearly two years ago.
The entrance of the original beauty house featured a signature mark: an attention-grabbing neon chartreuse front door with 10 small window panes. The door became the inspiration behind the name of the studio.
As the beauty studio made the move to its current location a little farther down the street at 224 N. Fourth Ave. last week, the same neon door was in tow to be placed at its new home, this time inside the studio.
Now with the studio finishing renovations at its new location, the team of permanent makeup artists, tattoo artists, estheticians and hairstylists at The Neon Door are ready to bring an edge to Tucson’s beauty industry with its variety of unique services all under one roof.
The Neon Door offers permanent makeup services, non-electric hand-poked tattoos, tooth gems, and esthetics such as facials, lashes and brows, along with haircuts and color, teeth whitening, spray tanning and even scar and stretch mark camouflage and scalp micro-pigmentation.
“We're fulfilled where our team is fulfilled and where our clients feel like they're stepping into our house,” Al-Rashid says. “That's another part of our branding is, you know, we opened up our door to you and we definitely gear away from the stuffy salon spa feel. We want you to come and feel like you can hang out.”
The studio steers clear of the traditional salon and spa atmosphere with its midnight black paint, glowing neon signs and a section of framed album covers of artists including Doja Cat, Selena, Etta James, Yemi Alade and Tucson’s own Linda Ronstadt.
Along with the many eligible selfie spots in the studio, The Neon Door is home to what may be one of the most picturesque bathrooms Tucson has to offer, which the duo refers to as an “experience.”
With the flick of a switch, the bathroom transforms into what feels like a trip down the rabbit hole. The room illuminates in a pinkish-purple hue thanks to a neon sign that says, “Who’s the baddest of them all?”
And in case you forgot who the “baddest” of them all is, there’s a whole wall of framed mirrors to remind you.
“We very much have, like, that barbershop kind of feel where clients will be giggling at the stories of other clients and it's fun,” Al-Rashid says. “We do different things for our clients and plan to do more, and as you know, when you walk in you’re greeted and treated differently than you are in other spaces with what I think is that very high-end feel but at an affordable, easy, open space.”
Bringing a little bit of international flair to Tucson 💃
Al-Rashid and Marin have spent plenty of time outside of Tucson and hope to bring their national and international experiences back to the Old Pueblo.
Marin is originally from Florida but recently moved to Tucson from Los Angeles, where she worked in the photo industry at Milk Studios. While in LA, she picked up hand-poking tattoos as a “creative escape,” she says.
She began her tattooing journey by practicing on the skins of oranges and then herself and eventually a few close friends. In her three years of tattooing, she has tattooed koi fish, desert fauna and countless finger and hand tattoos.
Al-Rashid previously lived in Miami for several years, where she studied interior design, then moved to Dubai to work as an interior designer.
After living in Dubai for 10 years, she returned to Tucson in 2017 with her husband and became a realtor.
“Designing there was amazing,” she says. “I met people from all over the world, I met my husband there. So it was just a great experience but I definitely wanted to come home and bring all the things that I've ended up with.”
As a lifelong brow enthusiast, Al-Rashid quickly realized that her heart wasn’t in real estate as much as in the beauty industry. Even while she was halfway across the world, she helped a close friend open up a salon in Cairo, Egypt, because that’s how passionate she is about the industry.
Now she’s a professional permanent makeup artist and has recently begun getting into the “medical side of tattooing,” she says, which includes scarring and stretch mark camouflage.
“I just always knew that I wanted to be a part of the beauty world,” she says. “I just didn't know where or how. And then when I got over here during COVID, I knew I didn't want to design anymore. I tried real estate and didn't want to do it. And then I was just like, I'm obsessed with permanent makeup. I've done a lot of permanent makeup myself. So I said, ‘You know what, let me just go and learn,’ and I did and I fell in love. And the rest is history.”
When one door closes, another (neon) door opens 🚪
The concept of The Neon Door was developed by Al-Rashid and Marin in 2020 when COVID-19 quarantine boredom was at an all-time high.
“I was kind of going crazy during COVID and my boredom,” Al-Rashid says. “And I was like, ‘Alright, so when this is over, what are we going to do?’ And it was like, well, I want to be a permanent makeup artist. I'm gonna open up a space and I want to do PMU (permanent makeup) and then maybe find other people (to join the business).”
Marin, whose partner is Al-Rashid’s brother, was the perfect business partner to start the inclusive beauty house with. The two had gotten close during quarantine.
“I think it was August of 2020, that both of us got on our hands and knees and fixed up the other space with like, zero money,” Al-Rashid says. “And we're like scrubbing and painting and fixing things up to make it look as cute as possible. Then we decided to just paint the door the neon color and that's where the name came from, because people would be like, ‘Oh, you got the neon door?’ or ‘Are you guys at the little space with the neon door?’ and we just thought it was a cute thing.”
Keeping inclusivity in the front of their minds, they chose to stray away from a typical pink or blue color for the door.
“From the beginning, we wanted to have a space that was inviting to everybody,” Al-Rashid says. “Because we want men, too, to come in and get facials, we want men to come in and get their eyebrows done. We have the scalp micro pigmentation, so that's geared towards men, you know, so we wanted a space that was for everyone, so getting away from like, I think that typical color like bright pink or blue (was important).”
Marin agrees, adding, “It is like a very different spot where a lot of people who might not necessarily feel welcome in other environments can feel welcome.”
“Whether you're 20 or 75, everyone feels welcome and they're getting treated the same,” she says.
Although The Neon Door duo has bigger plans for the future, like expanding worldwide, their current focus remains here in Tucson. They hope to have a grand opening celebration later this summer when University of Arizona students begin to trickle back into the city for the fall semester.
“We’re bringing something different to Tucson, bringing something a little bit more exciting and edgy and different and a new energy,” Al-Rashid says. “Since both of us have lived outside of Tucson... we have a lot to give to Tucson and so we just want to share that.”